Photo by La Citta Vita
For small businesses that mostly trade with local customers the best focus for your website is going to be getting customers to call.
“Your website exists to whittle out the customers that aren’t really ready to buy and just bring you the people that are.”
It’s kind of like a non-threatening way to precondition your customers for you and you’ll get the right customers if you implement it right.
You best design decision therefore is linked straight to your goal:
Getting people to call.
Design studies show that the top right hand corner of a website is the most accepted place for contact information and is where users will look for it.
I recommend making the barriers of whatever you want your visitors to do (in this case contact via phone or email) as low as possible to avoid them clicking away to a site that’s easier to use or more straight forward.
Once you get them on your site (the hard part), all your focus should be on getting them to that comfort point where they feel the want to make contact.
When they’re ready for that, your contact information needs to be right there where they expect it.
smallbizwebsiteblog.com has become a favorite sunday point for me
Thanks for reading Shirley