The first question I always ask my clients: What do you want your website for?
“More Customers.”
This is the most common answer – and Of course it should be! We could all do with more customers right?
To refine this answer a little more you may want to question what particular type of customer you want to attract. Are you looking to appeal to students aged 20-25? Couples with kids? Pet owners?
More customers is a good goal, but by considering who you are trying to attract you can start to draw solid conclusions about design, usability, focus for your products and more. If you attempt to cater for the masses you will end up catering for no one in particular.
The success of expanding your business online, be it selling products online, selling services online, or simply getting customers to call hinges on the question “What’s in it for me?”.
If your website’s proposition is too broad – the answer won’t be strong enough to give them reason to take action.
