By Josh on 04/01/2010
Photo by Marco Bellucci
Once you’ve figured out who you’re designing and writing your business website for, you need to check off the things that they are asking about.
Let me lead with an example.
Potential customer Fred has a problem.
Fred goes to google and searches about his problem.
He finds your website where you are talking about his [...]
Posted in Posts | Tagged Blogging For Business, Website Marketing
By Josh on 23/12/2009
Merry Christmas everyone from the Small Business Website Blog!
There’s no post this week or next week, we’re on holidays. Enjoy your time off – recharge, and we’ll be back into it in the new year.
Photo by Annie Mole
Posted in Posts
By Josh on 16/12/2009
Photo by Martin Kingsley
I was writing a post for one of my other blogs recently about writing techniques for business blogs and it came to me that when you’re writing for business websites you need to really nut out who it is you’re writing for.
I came up with three different kinds of visitors for business [...]
Posted in Posts | Tagged Blogging For Business, Website Marketing
By Josh on 09/12/2009
Photo by apdk
Leading up to Christmas, traditional businesses garner publicity by doing ridiculous specials, getting sprukers to stand out the front of their store, and generally putting themselves out there even more than usual.
The holiday season is a special time for business and it’s often the time of year that brings in the most revenue [...]
Posted in Posts | Tagged Website Marketing
By Josh on 02/12/2009
Photo by tensafefrogs
I always live by the motto that substance beats fancy pants design hands down. Mostly because fancy pants design is usually the key problem that hampers people actually using websites that could otherwise be a lot more friendly.
Organisation
Content makes a website interesting – but it’s only good when users can find it. Can [...]
Posted in Posts | Tagged Design Tips
By Josh on 27/11/2009
Photo by dullhunk
Many people want to make their websites look super fancy by embedding flash based graphics in their website.
I can’t really blame them, Flash is pretty damn fun and certainly adds a little sparkle to the page with cool animations that you can’t acheive in other ways.
I’ve got three main gripes with using them [...]
Posted in Posts | Tagged Design Tips
By Josh on 24/11/2009
Photo by La Citta Vita
For small businesses that mostly trade with local customers the best focus for your website is going to be getting customers to call.
“Your website exists to whittle out the customers that aren’t really ready to buy and just bring you the people that are.”
It’s kind of like a non-threatening way to [...]
Posted in Posts | Tagged Design Tips
By Josh on 19/11/2009
Photo by byrne7214
Here’s a quick little post just to remind you about what you’re focusing on with your business website.
“Can my business model support more customers or would it just be adding fuel to the fire?”
If you’re business model isn’t adjusted well enough to accept an influx of customers you might want to take a [...]
Posted in Posts | Tagged Blogging For Business, Website Marketing
By Josh on 17/11/2009
The first question I always ask my clients: What do you want your website for?
“More Customers.”
This is the most common answer – and Of course it should be! We could all do with more customers right?
To refine this answer a little more you may want to question what particular type of customer you want to [...]
Posted in Posts | Tagged Design Tips, Website Marketing
By Josh on 13/11/2009
Sometimes it’s really easy to get gung-ho working on a sweet looking design for your business website.
I was talking recently with a photographer that did our wedding and naturally I asked how their website was going.
She’s mostly happy with their current designer but she referred to him as “more of a programmer than someone with [...]
Posted in Posts | Tagged Design Tips
