Photo by apdk
Leading up to Christmas, traditional businesses garner publicity by doing ridiculous specials, getting sprukers to stand out the front of their store, and generally putting themselves out there even more than usual.
The holiday season is a special time for business and it’s often the time of year that brings in the most revenue as customers are in spending mode.
Sound like an inconvenient time to start a website? Think again.
Piggy backing your business website launch on any event is a great strategy and can gain you instant publicity that would normally take months to gain.
There’s plenty reasons why you should launch your business website this time of year and here’s my top 5:
1. It’s a great time to run specials
Specials are excellent at bringing in those extra interested customers. Use your website to deliver them and they’ll poke around while they’re there.
2. Lock in browsers with Post-Christmas discounts
Everyone knows the best time to buy is straight after Christmas. Collect emails using a service like AWeber and build up a list of people interested in taking advantage of your post Christmas bonuses.
Building a list of prospects is a great way to start collecting dedicated readers and fans of your business. Offer them a little present or gift as a reward for signing up.
3. Quiet time for developers
Most developers experience a bit of a lull during the holiday season and businesses aren’t really up for making drastic changes to their web sites this time of year. Take advantage!
Make small changes to your site in the leadup to Christmas, test different marketing techniques, or even get onto that big website project.
4. Writing Christmas related articles
Gain natural search traffic from the hundreds of thousands of people searching for Christmas ideas. Anything Christmassy is on fire this time of year and can bring you extra customers and subscribers.
5. Everyone Loves Competitions
An enticing way to lure people to your new site is with a competition. While this is a tip that can work at any time of year, this is especially effective at Christmas time.
The excitement of potentially winning a cool prize is reason enough to sign up to a newsletter, take advantage of specials, or even buy some product.
6. Celebrate!
What a great time of year to reflect and celebrate all the wonderful things you’ve done this year. What worked well and what didn’t work?
Because Christmas is a quieter period of some service based businesses it’s a top reasons to work ON your business instead of IN your business and brace for the busy times ahead.
Good advice on writing Christmas articles. The same can be said for Christmas related blog posts.
Thanks Rose – I agree good point.